IPhone 7: what’s the buzz about?


iPhone 7It wouldn’t be wrong to say that the iPhone is one of the most popular smartphones in the world. Each year, thousands of people await the arrival of the latest generation iPhone. Similarly, last Wednesday, when Apple finally showed the iPhone 7 and 7 plus to the world, the announcement was immediately met with positive feedback from Apple fans who were amazed at all the new features included in the latest generation models. While there were some very useful additions to the new device, overall there is very little to get excited about the new iPhones and here is why.

Let us first address one fact, the iPhone 7 and 7 plus are great phones with premium build quality and great specifications, however, are they worth the entire buzz and the premium price tag of $ 700? At the surface, it might seem like they are; after all, the new phones support an updated design, camera, and hardware. Apple has done a great job of virtually upgrading everything, even the iconic home button will now behave differently. Despite all these upgrades and some valuable additions, though, Apple has failed to include anything that we haven’t seen in the past before.

When the first iPhone was introduced, it was totally opposite to what people had come to expect from a typical smartphone. In its quest to go against the grain, Apple reinvented the entire phone industry. The first iPhone was one of the first phones made for content consumption rather than just to make phone calls. Things like scrolling, threat messaging and cover art in music player were truly innovative features that were adapted by all OEMS and are now available on all smartphones.iPhone 7 Similarly, iPhone 4 was the first phone to support an all glass design, something that was later adapted by LG and Samsung. Over the years, Apple has introduced a lot of features in different models of iPhones that the world hadn’t seen before. On the other hand, when it comes to the past three generations of iPhones, there isn’t much that we haven’t seen on Android phones before and the same can be said about the iPhone 7 and 7 plus. Things like water resistance and dual camera are new to the iPhone but were introduced back in 2013 and 2014 by Sony and HTC respectively. Similarly, LG G5 also supports a similar dual camera set up. IPhone 7 and 7 plus are the first iPhones to support stereo speakers, however, the concept was originally introduced back in 2012 by Samsung in a Galaxy Tab and was later adapted by HTC and Motorola. Then there is the debate of the wireless headphones. Even though, Apple will lead you to believe that this is a groundbreaking innovation the reality is that Bluetooth headphones have existed for the longest time moreover, the lack of headphone jack now means that you won’t be able to use your headphones while charging the phone at the same time, unless you buy a compatible accessory.iPhone At $ 160, the wireless ear pods seem like just another way for Apple to earn more money.

All this simply means that the new iPhones lack any features that will set the trend for years to come. Unlike the first iPhone or the iPhone 4, every new feature that has been touted as groundbreaking in the iPhone 7 has been available in different phones in some form or another. At the end of the day, a lot of people might argue that the circumstances today are different from 2007 and 2010. Today there is very little that the OEMS can do that hasn’t been done already; many people will even argue that innovation has disappeared from the smartphone industry. At a time like this one company that we can expect to change this trend is Apple as they have done on countless occasions in the past. Unfortunately, the conservative approach of the Cupertino-based company means that the new iPhones are great phones, however; they don’t set the bar of the industry as the iPhones once did.

By Abdul Basit


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Abdul Basit Yousuf, a guy with two girlfriends; technology and cricket. He is an ambitious person working day and night, possessing exceptional marketing ideas. All the content and articles you see on screen have his direction at the back. He is also one of the founding members of this website and is obsessed with making GenY the best content based website in Pakistan, He believes, “You can, because you think You Can”


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